A quick look around and you will see Twitter spilling over into all types of media. In a new report, Tom Webster of Edison Research revealed that nearly 44% of US American adults see tweets on a daily basis. Yes, daily. These are people who may not necessarily be using Twitter, yet they are still being influenced by the messages.
Social media is going mainstream
The juicy new details show that “80% of Americans overall claim to have seen tweets in other media.” Anywhere you look, tweets are springing into the latest live TV spectacle, are quoted in newspaper articles and are seen in prominently displayed billboards.
If trends continue, 1.43 billion people will be on social networks by the end of the year. You can expect social media and traditional media outlets will continue to blend and tweets to proliferate through an ever broadening audience.
Tweets are newsworthy
You never know when a tweet or post will take off, but you can craft messages to have a greater chance of being read and shared. A recent Carnegie Mellon University survey reports that the best types of tweets are:
- Random Thoughts
- Self-Promotion
- Questions to Followers
- Information Sharing
Interestingly, the top three best types of tweets revolve around the personal side of a brand.
What do you think? Will tweets continue to enter mainstream media? What have you seen to be your best types of tweets?
Our goal at Argyle is to make your social media marketing as seamless and powerful as possible, and with these three new updates, we’re doing just that.
New and Improved Post Report—Now with Facebook Insights!
Data-driven marketers are gleaning information from Google Analytics, Facebook Insights, and their trusty Argyle Social reports. We’ve cut out one more step for you by pulling Facebook Insights into Argyle. Now, you can see the reach, viral impressions, people talking about this, as well as like and comments per post. Check out the screen shots below to see the beautiful rendering of Insights data in a clean, pretty Argyle fashion.
Want to know what posts are generating the most buzz on Twitter? The new post report also will help you there, too. It shows interaction metrics for all Twitter posts so you can easily see what posts generated the most conversation. It also presents that conversation history to you in-line so that you can see exactly what responses a particular post generated.
Track Your Social Shares
Social media marketers are forever chasing the answer to the eternal question “How is social moving the needle for my business?”. Argyle Social now helps you answer that question even better with our new social shares feature.
There are two primary types of social activity: things you post, and things other people post about you. Argyle has always done a great job tracking the performance and the impact of things you post. But we’re now also tracking things that other people post about you via the share buttons on your website and blog.
This will give marketers a more holistic view of the value that social media is creating. Every link shared via an Argyle share button will track a share count, as well as the number of clicks and conversions that these shares have generated.
Do you know how much value your advocates are creating for you?
Google+ Integration
In your engage tab, along with keeping up with all the latest conversations about your brand, search terms, and competitors, you can now import the news feed from Google Plus pages. Whether you’re a full G+ convert, slowly trying it out, or just getting started, this new integration will make sure you’re keeping up with chatter on G+.
Derek Halpern joins us for Social Pros #12. Derek runs the show at Social Triggers – a blog all about using human psychology to drive online behavior.
For the stat of the week, we took a close look at some Q1 data from Facebook. The data comes from TBG Digital, a major seller and manager of Facebook advertising campaigns. The company based its findings on a sample of 327 billion ad impressions from 235 Facebook advertising clients:
- CPM rates are up 41%. The study cuts this data point – and most others – by geography. The US and the UK have seen the biggest rate increases over the past 3 months.
- CPC rates are up 23%. User growth is decelerating, but the site is becoming more attractive for advertisers – which creates supply/demand imbalance.
- Ad engagement is down. There are more ads on the page and – presumably – more first-time advertisers finding their way on Facebook.
I remember that rapid bid-up of Google Adwords that happened from 2003 to 2005…and I suppose never really stopped! So it isn’t a shock to see history repeat itself with Facebook, LinkedIn, and Twitter. The question remains how quickly the bidding will accelerate – both in mainstream verticals and the local/longtail market.
Starting today, real-time insights will include Likes, People Talking About This, and all post metrics. These insights will be updated every 5 to 10 minutes, which is a significant improvement over the previous lagging insights many brands lamented.
Previously, many people had noticed insights delayed an average of 48 hours, spurring the creation of http://whyisfacebookinsightsnotworking.com/ by PageLever co-founders Jeff Widman and David Turner. Though real-time insights’ imminent release was announced in February, it’s now a reality.
Real-time data empowers brands to track content on a minute-by-minute basis. Why can that be powerful? Here are a few reasons we can think of:
- The feedback loop is finally in real-time. These enhanced metrics will allow brands to be more nimble, change direction if needed, and ride organic waves of popularity before they end.
- By tracking PTAT, brands can see what content has virality and shareability and replicate it. This will help brands more fully understand the oft-confused new metric, and in doing so, find more ways to optimize content.
- The frame of reference for campaigns has just become much narrower. Rather than declaring “We received 290 Likes in 1 day”, marketers can now pinpoint the exact growth and decline of posts by the minute. That impressive campaign is even more so if 1 day shrinks to 13 hours!
We’ll go into more detail about what this means, how you can measure your impact in real-time, and more during next Tuesday’s Facebook Insights 201 webinar with Jeff Widman. Join us.
By now, you’ve probably heard that Facebook recently spent $1 billion to acquire the mobile photo-sharing application, Instagram. *Yawn* That’s old news.
What you probably haven’t heard is that your posts on Facebook only reach between 3% to 7.5% of your fans, according to PageLever. By understanding EdgeRank in a bit more detail, that number represents a billion reasons for you and your brand to pay attention to Instagram.
What is EdgeRank?
EdgeRank is the algorithmic ranking system Facebook uses to determine what posts will show in your fans news feed. From a brand perspective, you want your posts to be “news” so you can get more views for your content to ultimately feed that marketing funnel.
The Magnitude of Photo Sharing
What does all of this have to do with Instagram? Well, for starters, Facebook users post 250 million photos. Every. Single. Day. Concurrently, Instagram just surpassed one billion photos uploaded (nice timing, eh?).
More importantly, Facebook reports that over 425 million users access the social network from a mobile device every month and the number is expected to grow as smartphones continue to proliferate around the world.
Where Facebook is concerned (and why you should care as well), Instagram brings an active, mobile-centric base of 40 million photo-sharers. With Instagram only recently launching to the Android platform, a market that grew by over 300 million devices in 2011, the number of users, and photos, is likely to swell.
Why should your brand care?
Photos are a visceral and engaging form of content that are easy to capture and share. On a mobile device with a small screen, users are naturally scanning their feed for quick bites of interesting news or attention grabbing… photos.
As this all pertains to EdgeRank, there are a few things that are valuable to know from a brand’s perspective:
- Not all content is ranked equally: photos and videos are given greater importance
- Popular Facebook Pages have most of their engagement in the newsfeed
- Posting consistently and frequently helps
- Mobile users are active, posting ⅓ of all the content on Facebook
Would you like to learn more about how content consumption and timing play a role in your Facebook marketing? Join us this Thursday as we host Jeff Widman from PageLever for a free webinar: Facebook Insights 201.