The mythic San Francisco Beatnik writer Jack Kerouac once wrote, “something that you feel will find its own form.” For a creative writer, your style or voice can take years of your life to develop, but with some hard work and some serious dedication you can bring your unique voice …

This is a guest post by Brian Spero, a social media strategist and contributing member of the site Money Crashers. He writes about business, marketing, technology, and finances. Interested in getting your message in front of a new audience? Try contributing to the Argyle Blog! Contact marketing@argylesocial.com for more information. …

There seems to be a tendency, or perhaps even ethos, among social media folks to treat everyone equally. We’re all people, on equal footing, and everyone deserves to be treated well. But they’re wrong – We ARE NOT the same. Now, I don’t take exception to the idea that everyone …

You’re having a hectic day, demands at work piling up and you’re supposed to be making dinner tonight but when you swing by the grocery store every single lane is packed with people and it dosen’t look like you’ll be getting out any time soon. That’s when you spot the …

Facebook’s been dying since the day it was born. Well, it has been if you listen to the detractors — every home screen update, privacy change, marketing push, and revenue model has heralded the end-times for the big blue beast. So far, all of those predictions have been wrong, but a new …

Users crave safe haven… Sites like Medium, Narratively, and New York Times’s adventures in focused story-telling like Snow Fall, the Avalanche at Tunnel Creek deliver a new perspective on the art of story-telling in the medium of the web browser. Beyond being immersive and beautiful, the initial success of these story-telling …

I’ve been thinking a lot about marketing automation and it’s gotten me wondering If an inactive lead retweets your company, are they still inactive? To clarify, I’m asking you two questions here: Question 1: If a lead who stopped interaction with your company over six months ago were to retweet, …

Today Twitter launched Lead Generation Cards — a feature that allows you to embed simple signup forms into your tweets. Twitter Cards were launched last summer as a way for users to have a richer, more immersive experience on twitter, Lead Gen Cards are simply a (welcomed) extension to that service. The …

We marketers love automation. It makes our life easier, our reach greater, and our message louder. It’s fun, fast, and efficient, but like all things automation has a time and a place. When marketers are first introduced to the power of automation they often get a little automation crazy. I …

It wasn’t easy, I’ll tell you that much right off the bat. I toiled with the idea for years, sifting through countless webinars and white papers in search of the ultimate answer. But now, after almost a decade of searching I feel confidant that I’ve finally acquired the holy grail …