It wasn’t easy, I’ll tell you that much right off the bat. I toiled with the idea for years, sifting through countless webinars and white papers in search of the ultimate answer. But now, after almost a decade of searching I feel confidant that I’ve finally acquired the holy grail …

It’s easy to focus on a particular kind of editing — the kind handed down by the grey suited g-men which covers our content with big black bars. But there’s another kind of editing that’s often over looked, the kind handed down by ink stained copywriters which covers our content with …

It’s easy to read about best practices, nod your head in agreement, and then move on. But the fine folks Amy’s Baking Company are in the middle of writing a modern cautionary tale that shows just how important keeping control of your social self really is. Long story short, Amy’s …

After reading some recent info on how other people monitor social media I figured I’d give a quick overview on the best practices I employ when keeping tabs on our social media. This is a bit of a mix of best practice and practical advice. I don’t have much time …

Sandboxes are fun to play in If you’re in a sandbox you’re going to make two things: fun and a mess. In a sandbox, interested parties can play and experiment ’til their heart’s content. Sandboxes are great for cutting edge or brand new communities. While gardens produce results Gardeners manage …

It would be nice to live in the center The center is where the actions we perform have known value and we can measure their volume or outcome. Answering support tickets is a known way to keep customers happy and we can measure performance through things like response rate. Knowing …

There’s Theoretical Social, Theoretical social is a product of the people with a clear view of the cutting edge of social. They are able to see the trends of social media and write about what’s going to happen next. and there’s Practical Social. Practical social is the product of the …

Bring it in for a hug, Social. Most social media teams aren’t fully connected with marketing teams – and that’s a tragic state of affairs. While they are providing an important service and creating value for customers, they aren’t necessarily moving in sync with the goals of the rest of …

I’m asking you two questions here: Question 1: If a lead who stopped interaction with your company over six months ago were to retweet, reply, favorite, like, or otherwise interact with your brand, would you consider them active and try to reach out? Question 2: Do you have a process …

If you’re feeling bold, tell me why or why not in the comments.