We just launched Argyle Advanced – our advanced offering for larger implementations and more sophisticated marketers. If you haven’t heard about Advanced just yet, check your inbox later this week…or just give us a call!

One of the key features in Advanced is our brand new Rules functionality. Rules prioritize and organize your social inbox just like Gmail filters do for your email inbox. Instead of a pile of undifferentiated mentions, comments, and tweets in your inbox, Rules will automatically delineate, prioritize, and organize posts according to the filters that you set up.

So you spend less time wading through the social media morass and more time focusing on the people, posts, and projects that matter.

To help you understand the feature, here are a few ways that we’re using Argyle Rules to power social media marketing at Argyle – complete with lots of screenshots.

The OMG Rule

One of the first rules I set up was the OMG Rule to make sure I don’t miss anything that should get immediate attention or immediate response:

This is an inbox filter that looks for things that I care about the most – like if someone says that Argyle sucks or that Argyle is awesome or that Argyle is down. (Note the keywords in the rule.)

I filtered the properties so that the rule only applies to inbox items related to the Argyle Facebook Page, Twitter handle, and Facebook App Page. (I don’t really care if someone says that Adam Covati sucks. Heyyooo!)

Next – I specified the actions that I want to take place for the inbox items that match this rule. Because these are high priority items, I have Argyle flag them in my Engage tab inbox and also send me an email as soon as they arrive.

The Passive Consumption Rule

Next, I set up a rule that sends me a daily digest email of all inbox items related to all of Argyle’s social media properties:

I don’t keep up with the minute-by-minute developments on Facebook and Twitter – we have Laura for that! – but I like to stay in the loop. So I have Argyle email me an every evening so that I can read through the day’s interactions.

The Inbox Rule

Last, I set up a Rule for my personal Twitter mentions:

Argyle sends me an email every time an @ericboggs tweets hits the inbox – either via mention, reply, or retweet. I set the rule to automatically mark these items as read so that they don’t clutter the inbox for the rest of the team.

Email Notification

Because I suspect you might be curious, here is a screenshot of an Argyle email notification:

Every email includes the full body of the inbox item and quick links to reply or view more details. Pretty convenient!

Already Thinking About v2

We see lots of potential for this feature down the road – we believe that organizations can use automation (not just more manpower!) to build large-scale social media marketing programs. Let us know if you have any feedback or suggestions. And especially let us know if you’d like to see a demo of the feature!