You may have noticed that things have been quiet at Argyle for the past few weeks. But all that’s about to change. We’ve been working on something. And it’s big.
Have you ever felt like your were drowning in the social stream? We all have. Content creation, content curation, replying to customers and prospects, reporting KPIs for your boss… It’s a mission-critical treadmill that you can’t get off.
Because social media is so time-consuming, it’s important to get your head out of the weeds every once in a while and really evaluate your performance against your goals. We call this semi-regular evaluation your social media review. It’s a little like your yearly physical, but without having to bend over and cough.
Since we know you’re busy, we’ve pulled together the data and done most of the work for you. Our brand new dashboard is a completely new look at your social data. When your account switches over to the new dashboard, you’ll see a screen that looks like this:
This dashboard gives you an overview of four key social media metrics – conversions, clicks, interactions and followers. And you can see how these four numbers change from one period to the next – week to week, month to month, etc.
Once you have a general idea of how things are going, you can dig deeper. Let’s say you’re interested in the amount of traffic your links have been generating. After a quick look at the main dashboard to see your click count, clicks per follower, etc., you can uncover more insight into this data.
You will find the campaigns with the biggest change from the previous time period to the current one. This allows you to see which types of content are performing exceptionally well and which have lost the most ground. Each of the four main metrics on the dashboard break down into these types of actionable insights–they tell what you’re doing right and wrong and how to get the best results possible.
Thinking through your social media review can be a daunting task at first. That’s why we put together a shiny new white paper, “How to Do a Social Media Review.” It explains the way Argyle conducts social media reviews and how you can think through the process yourself.
Could you ask for more?
Why, yes. Yes you could.
Join us on Thursday, August 4 at 1 p.m. EST for our webinar “Data Driven Social Media Management”. Argyle CEO Eric Boggs and Jason Falls of Social Media Explorer will be discussing how to use numbers to inform your social strategy.
So, look out for the new dashboard. Read the white paper. Sign up for the webinar. It’s going to be the perfect storm of social media analysis, and we can’t wait.