Argyle is very happy to sponsor and co-produce the brand new Social Pros Podcast with our friend Jay Baer. The purpose of the podcast is to shine the light on real people doing real work in social media.
As a part of the program, Jay and I discuss the “Social Media Stat of the Week” – a recurring segment we’ve set up to evaluate and ratify/debunk a single data point from the swirling cacophony of social media “data”.
We’ll discuss these stats on the Argyle blog going forward. Since we’re a couple episodes behind, here are snapshots from Episode #1 and Episode #2.
In Episode 1 with Taulbee Jackson from Radious, we discussed the Edelman Trust Barometer. In 2011, 50% of the people surveyed stated that information coming from the CEO of an organization would be deemed extremely or very credible. In 2012, only 38% of the people deemed information from the CEO as extremely or very credible. This dramatic change is one of several in the document illustrating that trust in institutions and institutional leaders is on the down, and trust in your peers and regular employees in organizations is on the up. I highly recommend a close reading of the report – there are meaningful business implications in understanding the public hive mind.
In Episode 2 with Scott Monty from Ford Motor Company, we highlighted some of our own research from Argyle. We aggregated publicly available information from the Internet Retailer 500 and dug up quite a few insights, one of which is that 91% of the IR500 uses free or cheap social media management systems – meaning marketing offerings priced at $50 per month or less. We found it surprising that so many of the most sophisticated retailers in the world are using the same marketing tools as Mom & Pop shops.
If you’re interested in more social commerce data and best practices, then you’ll definitely want to register for Argyle’s Feb 23 webcast with Channel Advisor. We’ll discuss the marketing tools and marketing practices of the IR500 in MUCH more detail with Link Walls, VP of Product at Channel Advisor.