Lucky Episode #7 of the Social Pros Podcast launched today, featuring Cindy Kim – the Director of Marketing and Social Media at supply chain software maker JDA Software. Jay and I recorded the episode live in rainy Austin, TX in the midst of the annual SXSW interactive marketing nerd gathering.
This episodes stat of the week comes from my friend Tom Webster, the VP of Marketing at renowned market research firm Edison Research. Tom writes an amazing blog at Brand Savant that I highly recommend. And he recently added to his sprawling media empire with the launch of DataSnob – a blog that Tom launched to examine the latest, hot new statistic about social media and separate the kernel of truth from the chaff of hyperbole.
Tom’s inaugural post on DataSnob examines a report and dataset published on Mashable via Shareaholic. The study makes the bold claim that Pinterest drives more traffic than YouTube, LinkedIn, and Google Plus combined…but does a poor job of reflecting the scope of the data.
While the study is fine as an indicator of the behavior of Shareaholic users, it is, let’s say, unclear that it’s a useful proxy for Internet behavior in general. None of this is to denigrate Shareaholic’s methodology – I take their data at face value. However, there are waaaaaay too many facts not in evidence here to draw many conclusions about this data beyond the scope of Shareaholic users. Chief among those facts: how representative are Shareaholic users of Internet users in general? Or social media users? Or even Pinterest users?
Enjoy Social Pros #7 – it’s a good one.