Social Pros #10 releases today, featuring Lauren Teague, Social Media & Fan Outreach Coordinator for the PGA Tour.
Fun Fact: Lauren made the connection between me and LoudMouth Golf, which resulted in my fantastic collection of Argyle pants. Listen to the episode for the full story…
This week’s Social Media Stat of the Week comes from BRANDfog – a social strategy agency based in NYC. The agency recently released its 2012 CEO, Social Media, and Leadership Survey.
To me, these are the key nuggets:
- 86% of the people surveyed rated CEO social media engagement as somewhat important, very important or mission-critical.
- 81% of the people surveyed believe that CEOs who engage in social media are better equipped to successfully lead a company in a web 2.0 world.
Trust and transparency are the name of the game – stakeholders want it and social media provides the mechanism to make it happen.
The methodology is fairly loose:
The company surveyed several hundred employees of diverse companies, spanning in size from startups to Fortune 500 companies, and working at all levels of their respective organizations. Respondents representing a wide selection of industries, professions and regions were asked to answer questions pertaining to social media participation by their organization and executive leadership team.
…so I’m left to question who exactly is the CEO in the question. Depending on company size and industry, the role of the social media CEO could be quite diverse.
The document is pretty meaty and the visualizations are fantastic – so it is definitely worth reading in more detail.