Hi. My name is Garrett, and I have writer’s block.
As a guy whose paycheck (partially) comes from writing, this is kind of scary. I’ve been writing, researching, and talking about marketing so heavily that my brain is just fried on the subject. Knowing this, here are some exercises I’ll be doing (and you can do too) to get over this hump.
Watch a movie. I haven’t gone out to see a movie in the theatre in weeks (I’m a huge movie guy) so I just bought a ticket for Moonrise Kingdom. I’m getting my mind off this subject completely and hoping it’ll add some fuel to the Eureka process.
Go for a walk. My office is right downtown and I’m not opposed to disappearing from the office for 15 or 20 minutes (hopefully my boss isn’t either). I’m going to clear my head and talk to some folks in the other buildings.
Visit the watercooler. I’m going to take some time to talk to my co-workers about what they’re thinking about personally and professionally. Hopefully the personal talk will distract me enough for my subconscious to come to some new conclusions, while the professional talk will give me some new insight.
Use a different medium. I’m going to try my hand at writing an ebook. After writing a bunch of tweets and blog posts I’m starting to notice some common trends. I’d really like to take 20 or 30 pages to pull those insights togehter. I’m going to plug away at that for the next couple of months as a side project to see if it can shake up my creative juices a bit.
Write 50 headlines. This method isn’t as peaceful or as happy as taking a break, but I think it’s going to be more helpful. I’m going to write 50 headlines for webinars, workshops, articles, and other content. It doesn’t matter if a few are bad I just need to get thinking outside the box again, and it’ll give me a list to fall back on during my next dry spell.
Just start writing. I have some ideas for off topic articles. I’m going to try to crank out those articles to see if that uncovers some more topical issues.
Write those bad ideas. I say I have writers block, but that’s not entirely true. I have some ideas that are tough to research, or kind of trite, or not quite what I want to say. But they are ideas, and they would make content that’s “good enough”. I’m going to lower my standards a bit and see if I can produce. And hey, If it’s really bad I can just pretend it never happened.
Write about uncomfortable things. I’m going to write (for myself) about my thoughts, my feelings, and my life. There’s aren’t really things that I would normally write about, but maybe exploring that ground will help me uncover insights in my professional life.
Well, that’s what I came up with. I’ll report back and tell you what works. Any other suggestions?