Customer relationships are the underlying driver for all of your social marketing efforts.  Yet no social products effectively connect the dots between social relationships and customer relationships. …until today. We built Argyle Contacts to help Community Managers and social professionals build stronger customer relationships that drive revenue and retention.  We’re …

There has been quite a bit of discussion over the past several regarding Twitter’s recent API announcements, so I thought I would chime in with some quick thoughts on how the changes affect Argyle and other SMMs. I shared some of these thoughts in a recent episode of the Social …

Argyle recently kicked off a research project that will analyze the social marketing practices by industry vertical.  We’re starting with B2B verticals (Software, Cloud, Technology) and plan to quickly follow up with data from Education, Non-Profit, and Retail/Commerce.  Look for the fully-baked research later this year. We’re seeking to answer …

Susan Etlinger and Andrew Jones from Altimeter Group published a thoughtful research piece on how brands measure the revenue impact of social media. I’ve embedded the full report below. Obviously this topic is near and dear to our hearts at Argyle – plus I did a call with Susan as …

We announced our new Social Signals API this morning.  You can read the Social Signals press release here.  We’ve been cranking away at this for the past couple months, so we’re excited to share it with the world. The Social Signals API represents the beginning of a new era for …

There are things that matter in our business, like working out your monthly social reporting process or figuring out your social business strategy. Then there are the things that REALLY matter in our business, things that make the other “important” stuff seem very, very small. A few months ago, Bill …

Derek Halpern joins us for Social Pros #12. Derek runs the show at Social Triggers – a blog all about using human psychology to drive online behavior. For the stat of the week, we took a close look at some Q1 data from Facebook. The data comes from TBG Digital, …

Social Pros #11 goes live today, featuring the always enjoyable Vanessa Sain-Dieguez, Social Media Director at Hilton Worldwide. The Social Media Stat of the Week comes courtesy of customer feedback management firm CFI Group, which conducts an annual Call Center Satisfaction Index. The full-report is $500 and I’m a cheapskate, …

Fellow Argyler Danny Chu and I are working up our two-part harmonies and polishing up the rhinestones on our Nudie Suits in anticipation the good times we’ll have at Jason Falls’ Explore Nashville event later this week. I’m taking the stage to talk about marketing on niche social networks and …

Social Pros #10 releases today, featuring Lauren Teague, Social Media & Fan Outreach Coordinator for the PGA Tour. Fun Fact: Lauren made the connection between me and LoudMouth Golf, which resulted in my fantastic collection of Argyle pants. Listen to the episode for the full story… This week’s Social Media …