March 29, 2012

Social Media Stat of the Week: Driving B2B Leads Via Social Media

Social Pros #9 drops today, featuring the very smart and very talented Christoper Penn, Director of Marketing at email marketing company WhatCounts and proprietor of Awaken Your Superhero blog. Chris is the only person I know that can weave social media marketing, ninjutsu, and Bureau of Labor Statistics into the …

March 22, 2012

Social Media Stat of the Week: The Facebook Insights Carousel

Social Pros Episode #8 goes live today. In this episode, Jay and I host Ian Greenleigh, Manager, Content and Social Strategy at BazaarVoice. The Social Media Stat of the Week isn’t a single number, but instead the swirling data points that collectively make up Facebook Insights. Over the past few …

March 15, 2012

Social Media Stat of the Week – Does Pinterest Really Drive More Traffic Than Google Plus?

Lucky Episode #7 of the Social Pros Podcast launched today, featuring Cindy Kim – the Director of Marketing and Social Media at supply chain software maker JDA Software. Jay and I recorded the episode live in rainy Austin, TX in the midst of the annual SXSW interactive marketing nerd gathering. …

February 24, 2012

New Facebook Ad Units Drive Importance of Organic Content

According to a leaked presentation, Facebook is set to rollout significant changes to the Facebook ad platform at its Facebook Marketing Conference next week. The new ad formats will actually begin as organic content published to the Facebook Page. Instead of creating separate content for ads, marketers can simply choose …

February 23, 2012

Social Media Stat of the Week: 60% of B2B Buying Process is Over Before the First Sales Touch

Social Pros Podcast Episode #4 (A New Hope) hits the streets today, featuring Lauren Fernandez from Landry’s Inc. (Morton’s Steakhouse, McCormick & Schmick’s, etc.), our bedazzled leader Jay Baer from Convince & Convert, and yours truly. For this week’s Social Media Stat of the Week, we discussed the results of …

February 16, 2012

Social Media Stat of the Week – 55% “Uncomfortable” With Social Commerce

The latest episode of the Social Pros Podcast drops today, featuring Justin Levy from Citrix, our bespectacled leader Jay Baer from Convince & Convert, and yours truly from everyone’s favorite data-driven social media marketing software provider. For this week’s Social Media Stat of the Week, we discussed the findings from …

February 9, 2012

Social Media Stat of the Week – 91% of the IR 500 Uses Free/Cheap SMMS

Argyle is very happy to sponsor and co-produce the brand new Social Pros Podcast with our friend Jay Baer. The purpose of the podcast is to shine the light on real people doing real work in social media. As a part of the program, Jay and I discuss the “Social …

January 5, 2012

Thoughts On Altimeter Group’s Social Media Management Report

The Altimeter Group published “A Strategy for Managing Social Media Proliferation” today. You can download a copy here or view an embedded version below. I received an advance copy of the research earlier this week. I think it is great that a research organization is focusing on our industry and …

September 15, 2011

Argyle Social Raises $1.2M

We’re very excited to announce that Argyle closed a $1.2M financing round last week. New Durham-based early stage investment fund Madison River Ventures – which is headed up by our existing investor and Board Director Steve Vanderwoude – led the financing. Existing institutional investor IDEA Fund Partners and new angel …

September 6, 2011

Four Data-Driven Social Media Marketing Insights

Howdy! Here are the slides from my talk at Social Fresh Charlotte 2011: