Posts by Jill Carlson
What the Best Nonprofits Do Differently in Social Media
Time and resources are scarce at most nonprofits, making social media efforts even more important as a way to reach potential advocates for global and local causes. GlobalGiving and TechSoup are two organizations doing just that, and doing it very well. You can find the webinar slides on Slideshare and …
Can You Name the Top 11 Most Requested Domains?
On Wednesday, the Internet Corporation for Assigned Names and Numbers (ICANN) revealed the 1,930 applications for new top-level domain names. That number could have been even larger had the $185,000 application fee (per domain) been smaller. Currently, there are 21 generic top-level domain names, such as .com and .gov, and …
Social Media Stat of the Week: 47% of B2B Companies Ignore Social Mentions
Katie Morse from Billboard joins us for Social Pros #20. Katie is the ultimate multitasking Social Marketing Manager at Billboard, where she handles Top 10 chart geeks, business readers, and the unbridled energy of the Beliebers. She has some fascinating insight into what works, how to segment audiences, and how …
Argyle Social Equips Community Managers With Tools For Cross-Channel Social Marketing Integration
We announced some exciting new product stuff today – our Social Signals API and a Salesforce.com integration. You can read the press release below. Look for additional commentary from Argyle CEO Eric Boggs later today. Jill @ Argyle. —— Argyle Social today announced two significant enhancements to its social media …
When to Call BS in Social Media Marketing
To all the social media purists and tree-huggers who say you just need to be “part of the conversation” Jason Falls will be the first one to call BS. If you’ve ever wondered how to harness the negative-leaning energy of online communities for good, how to target your Facebook ads …
Sharing Seamlessly With Argyle
Our goal at Argyle is to make your social media marketing as seamless and powerful as possible, and with these three new updates, we’re doing just that. New and Improved Post Report—Now with Facebook Insights! Data-driven marketers are gleaning information from Google Analytics, Facebook Insights, and their trusty Argyle Social …
Facebook Releases Real-Time Insights, For Real
Starting today, real-time insights will include Likes, People Talking About This, and all post metrics. These insights will be updated every 5 to 10 minutes, which is a significant improvement over the previous lagging insights many brands lamented. Previously, many people had noticed insights delayed an average of 48 hours, …
Conversions Gone Wild, Spring Break Edition
Experian just published The 2012 Digital Marketer: Benchmark and Trend Report. The original report is 153 pages and chock full of insightful data about email, mobile, social, and search marketing. It’s definitely worth a read. My favorite section surfaces some fascinating insights on the performance of social visitors to corporate …
Facebook’s Leapling Case No.1: Claire
Whether you call them leaplings, leapers, or leap babies, they’re pretty hard to find – those elusive creatures born on February 29th. Our own Argyler, Claire, is one such lucky gal. For her big number 7, we met up and asked her four questions about her day of birth. What’s …
Social Commerce: Fact or Fiction? [infographic]
Everyone agrees — social commerce is the next big ecommerce revolution. But it’s certainly not happening overnight. Check out our infographic, below, to see how retailers and customers are adapting to the changing landscape. As always, feel free to embed on your own site. :) How do you think this …