Pop quiz! Ready? Question: Who is your best customer?  That ideal person that you’re trying to target with your B2B social media marketing? When you stop to think about it, you probably have a pretty good idea of who those people are. Their age, values, habits. The ways they’re likely …

Last week we talked about a recent survey of B2B customers that showed just how prominent social media is becoming in the B2B sales process. Buyers were clear that social media is playing an ever-growing part in how they choose to purchase one product over another. But do B2B marketers …

Still thinking that social media is just for consumer brands and socializing? Think again. A new survey from DemandGen Report sheds some light on how social media is an ever-growing part of the B2B purchasing process. Just how much is social media impacting B2B sales? The survey shows that 50% …

So, you have a Facebook page. Congratulations – you’ve made the first step to getting started with your social media presence. But what do you do with it? If you’re truly just getting started in social media, you might want to check out our Becoming A Social Media Star whitepaper. …

By now, I think we can all agree that having a social media strategy is important. Any objections? No? Good. When we talk to social media marketers about their strategies, we usually hear several general goals. B2B Marketers want to increase awareness, drive traffic or generate leads with their social …

Last week, we talked about several ways you can use your social media to connect with customers and prospective customers. One of the principles we laid out was the idea that telling a story on social media is a great way to get your message heard. I know what you’re thinking: …

Everyone who has worked in customer service knows it’s not always the easiest job. And thanks to social media, things aren’t getting easier. A single unhappy customer has the potential to make or break your customer service reputation. Just ask Publix, the grocery store that recently received major social media …

Twitter announced this morning changes to user profiles, placing a higher emphasis on photos and visual branding. How would we describe them? Well…basically…they’re Facebook profile pictures. But for Twitter. Snarkiness aside, what does that mean exactly? Well, your new header photo will be wide (2:1 aspect ratio), and synced across web and mobile …

Listen up, Argylers! And get excited. We are pumped to release not one, not two, but three new features in Argyle Social! And they just happen to be three of the features we’ve been asked for the most. Without further ado… 1. Post photos to Twitter.  Until now, you’ve been …

“How do I know if my social media strategy is working?” As an Account Manager at Argyle, I hear this question from the customers I work all the time. And it’s an good one. Many of those marketers reasonably assume a good route to understanding this question is to see …