Just in case you missed it, eMail Radio, a podcast series that focuses on email marketing, featured an episode dedicated to social media. And who better to talk social media than Jay Baer from Convince & Convert and DJ Waldow, Director of Community from Blue Sky Factory (and an Argyle …

As social media has become a more important part of communication strategies, we’ve seen many examples of social media done well. But we’ve also seen some organizations taking (or not taking) some actions that look clumsy, inexperienced or just downright bad. Here are just a few social media marketing mistakes: …

Two weeks ago I was an Aquarius. Today, I’m a Capricorn, according to the Minnesota Planetarium Society. While this is certainly unsettling news for my morning horoscope check, it’s comforting to know that some predictions haven’t been affected. These social media predictions didn’t come from the celestial sphere. They came …

Does Kim Kardashian really use and love the at-home hair removal laser she endorses on Twitter? Maybe, maybe not. We’re not privy to her hair removal tactics. We do know, however, that she can “earn” up to $10,000 per tweet endorsing a product. As consumers, is that our business? Turns …

We tried to come up with a good analogy relating Twitter strategies to something else that’s also really important. The best we came up with was this: A Twitter strategy is like a roll of toilet paper. You’ll never stop needing it. Not our proudest moment. But it’s true. Every …

Waaaaaaay back in the dark ages, marketers used paper. To market things. Directly. It was called… direct marketing. This method of communication is the basis for all we know about marketing today. But many of you whippersnappers skipped over the world of direct marketing entirely. So it’s important to refresh …

Social media marketing is still a relatively new universe, but it’s hardly the wild west out here. Social media, like all other methods of business communication, has rules and regulations that must be followed. The FTC, NARA, FINRA and probably some other acronyms have imposed regulations ranging in ominousness from …

In Argyle Social Social Media Marketing Hacks, we’ve given you some interesting (and hopefully useful) tips and tricks for improving your social media efforts here, here and here. We like to think we’ve saved the most practical advice for last. Call it the proverbial cherry on top. Let’s start with …

Today, class, we’re going to explore two hacks that will enhance your social media posts. See the Argyle Social Social Media Marketing Hacks – Part the First here. The Hack: Building Smarter Links The Issue: There’s nothing wrong with plain links. Really, “www.insertURLhere.com” is a fine enough link. It will …

Here at Argyle Social, we’re not just gaga for social media marketing. We’re gaga for giving! (And Eric is gaga for Lady Gaga, but that’s another post altogether.) Which is why we participated in this year’s Reddit Secret Santa gift-stravaganza. And searching for the perfect item for our own lucky …