This post is a preview of some of the content in tomorrow’s webinar, Virality: How to Catch It, with special guests Jay Baer and Tom Webster. Sign up now! Want to get more retweets? We’ve found the key: Start tweeting about sports. In a recent study I conducted on the …

(This article originally appeared in Social Media Today.) The mantra for marketing should be “add value or get out.” A brief history lesson of the marketing adoption cycle with new digital communication channels bears this out clearly.There are typically five discrete steps: New communication technology becomes popular with mainstream audience. Marketers …

Heads up to all of you influential pinners out there: it turns out that Pinterest has been miscalculating your follower count. In a just-sent email to its most influential users, Pinterest admits that it has a technical problem with the way that it has been calculating your follower count. This …

Facebook brand pages will now look more like…personal pages. We’ve already gone through the process of migrating Argyle’s brand page to the new timeline layout, and the process and results were nearly identical to when we had migrated our personal pages last year. The biggest change for marketers is this: …

I love clicks per follower (CPF) as a metric. I’ve advocated for it in the past, but after spending last week doing a bunch of research for a post I wrote for Social Media Explorer, I feel compelled to re-argue my case. A brief refresher on CPF: If your tweet …

Community managers we speak with often have trouble differentiating between what Google Analytics measures versus what Argyle Social measures. That’s more than understandable, as there is definitely some overlap between the data that both products give you. Even so, social analytics tools and web analytics tools measure fundamentally different things. …

To every social media marketer who has ever wanted to answer the question “What is the best time to tweet?” this post is for you. Check out our infographic, below, and stay tuned: we’ll post a link to the full webinar with Jay Baer of Convince & Convert in the …

Thank you so very much. Your recent post on social media metrics was intensely gratifying to read. At Argyle we work day in, day out to blaze a trail in the social media marketing space. We’re trying to take social media and turn it into a real marketing channel, with …

This post originally appeared on Convince & Convert. Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself. It’s just awkward. Conventional social media marketing wisdom suggests that …

We’ve really done it this time. Let us introduce you to our new and improved Engage tab. We call it Waterfall. It’s a multi-column tool (à la TweetDeck), but optimized for business use. Highlights include: follow and unfollow people, pop-up alerts, easily view rich posts and track links and campaigns …