Unhappy Customers
December 6, 2013

Tailor the message on social, not just the words

Your customers aren’t happy with your personalization efforts. Sorry, someone had to say it. What they really want is customization. So what’s the difference? Well, here’s a good start (as well as a link to an article with some data on this shift): …a distinction between personalization, based on aggregate …

Not just peas in a pod
June 12, 2013

We Are Not All The Same

There seems to be a tendency, or perhaps even ethos, among social media folks to treat everyone equally. We’re all people, on equal footing, and everyone deserves to be treated well. But they’re wrong – We ARE NOT the same. Now, I don’t take exception to the idea that everyone …

March 7, 2013

Starting a Community: Growing Reputation

This is a chapter of ‘How to Become a Social Star’. Click the link to download the paper in full, or keep an eye on the blog for more. Speak to your community. Speak in your community. Go where they go and do what they do. Don’t be afraid to …

March 6, 2013

It’s Time to Stop Lying to Yourself — You’re On Social for Business

“We want to build our social presence.” “We engage thought leaders to improve brand resonance.” “We’re keeping an eye on reach, true reach, and potential reach to improve amplification.” I hear statements like this every day. Hell, up until a few months ago I said statements like this every day. These are …

February 28, 2013

Starting a Community: Finding Folks Who Care

This is a chapter of ‘How to Become a Social Star’. Click the link to download the paper in full, or keep an eye on the blog for more. Talk to the first person who talks to you on social. It doesn’t have to be anything serious. Just drop a …

February 21, 2013

Starting a Community: Creating Actionable Content

This is a chapter of ‘How to Become a Social Star’. Click the link to download the paper in full, or keep an eye on the blog for more. You want people to do something. You want them to go out of their way to perform some action so that …

February 14, 2013

Starting a Community: Setting Valuable Goals

This is a chapter of ‘How to Become a Social Star’. Click the link to download the paper in full, or keep an eye on the blog for more. Don’t set a goal for social media. Set a goal for your business. That’s why you’re on social media — online …

February 7, 2013

Starting a Community: Finding Your Ideal Client

This is the first chapter of ‘How to Become a Social Star’. Click the link to download the paper in full, or keep an eye on the blog for more. Chances are, you’re not starting from scratch. Chances are, your company has at least one client, one follower, or one …

January 31, 2013

Starting a Community From Scratch

This is the first chapter of ‘How to Become a Social Star’. Click the link to download the paper in full, or keep an eye on the blog for more. If you’re just getting started in social media there’s one thing you should know: no one is listening to you …

November 5, 2012

Introducing Argyle Contacts

Customer relationships are the underlying driver for all of your social marketing efforts.  Yet no social products effectively connect the dots between social relationships and customer relationships. …until today. We built Argyle Contacts to help Community Managers and social professionals build stronger customer relationships that drive revenue and retention.  We’re …