There seems to be a tendency, or perhaps even ethos, among social media folks to treat everyone equally. We’re all people, on equal footing, and everyone deserves to be treated well. But they’re wrong – We ARE NOT the same. Now, I don’t take exception to the idea that everyone …

This is a chapter of ‘How to Become a Social Star’. Click the link to download the paper in full, or keep an eye on the blog for more. Speak to your community. Speak in your community. Go where they go and do what they do. Don’t be afraid to …

“We want to build our social presence.” “We engage thought leaders to improve brand resonance.” “We’re keeping an eye on reach, true reach, and potential reach to improve amplification.” I hear statements like this every day. Hell, up until a few months ago I said statements like this every day. These are …

This is a chapter of ‘How to Become a Social Star’. Click the link to download the paper in full, or keep an eye on the blog for more. Talk to the first person who talks to you on social. It doesn’t have to be anything serious. Just drop a …

This is a chapter of ‘How to Become a Social Star’. Click the link to download the paper in full, or keep an eye on the blog for more. You want people to do something. You want them to go out of their way to perform some action so that …

This is a chapter of ‘How to Become a Social Star’. Click the link to download the paper in full, or keep an eye on the blog for more. Don’t set a goal for social media. Set a goal for your business. That’s why you’re on social media — online …

This is the first chapter of ‘How to Become a Social Star’. Click the link to download the paper in full, or keep an eye on the blog for more. Chances are, you’re not starting from scratch. Chances are, your company has at least one client, one follower, or one …

This is the first chapter of ‘How to Become a Social Star’. Click the link to download the paper in full, or keep an eye on the blog for more. If you’re just getting started in social media there’s one thing you should know: no one is listening to you …

Customer relationships are the underlying driver for all of your social marketing efforts.  Yet no social products effectively connect the dots between social relationships and customer relationships. …until today. We built Argyle Contacts to help Community Managers and social professionals build stronger customer relationships that drive revenue and retention.  We’re …

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? If you had this kind of information, how would it change your content strategy, specifically if you’re a 1:1 marketer for a B2B? Pingdom’s 2012 Social network demographics …