Econsultancy.com just published their first Content Marketing Survey Report which, considering I’m sitting here writing a blog post, hits very close to home here at Argyle Social. Most worker bees in the marketing industry sit with eyes glued to their computers all day, meaning that people are searching for and …

By now, I think we can all agree that having a social media strategy is important. Any objections? No? Good. When we talk to social media marketers about their strategies, we usually hear several general goals. B2B Marketers want to increase awareness, drive traffic or generate leads with their social …

The first presidential debate flooded Twitter in a way never before experienced in America, changing not only the post-debate conversations, but the way we experience the debate itself in real-time. The aftershocks of the debate, with sound bites, new reports, and the all important fact-checking dominated the Twitterverse for hours …

Last week, we talked about several ways you can use your social media to connect with customers and prospective customers. One of the principles we laid out was the idea that telling a story on social media is a great way to get your message heard. I know what you’re thinking: …

In this Mens Health survey of more than 1,000 women, you know what the #1 Most Desirable Personality Trait was they wanted in a mate? Sense of Humor. So, if most of us are out there looking for a life partner who can make us laugh, why do B2B businesses, who too are …

Automation tools make people’s lives easier, simpler, and faster. Lazier is not on the list, but it’s starting to creep its way in. Last night around 11pm EDT, after working hours for most everyone in the US, I noticed more than one client spitting out a steady stream of links …

Everyone who has worked in customer service knows it’s not always the easiest job. And thanks to social media, things aren’t getting easier. A single unhappy customer has the potential to make or break your customer service reputation. Just ask Publix, the grocery store that recently received major social media …

When I was in the School of Journalism and Mass Communication at UNC Chapel Hill, spelling and grammar played such an important role in everything we wrote and published, that in many classes, turning in a single error resulted in no credit whatsoever. Now, as someone who scours social media …

I research small marketing agencies all day long, and I’ve noticed a key marketing tool that seems to have been forgotten by a lot of you: Your own website. I know that claim may sound ridiculous, but I’m here to tell you it’s scary, but true. Many of the websites …

Community management is tough. We have to lurk on the outskirts of existing communities learning vernaculars, rituals, relations, and nuances. We have to turn what we observed into real and practical actions and feed those actions right back into the community we took them from. We sometimes have to endure harsh words …