October 30, 2012

Age, Gender and Social Media Strategy: Audience Analytics for B2B

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? If you had this kind of information, how would it change your content strategy, specifically if you’re a 1:1 marketer for a B2B? Pingdom’s 2012 Social network demographics …

October 23, 2012

B2B Social Media Marketers: Your New Job Description

Last week Garrett talked about the one, undeniable truth of B2B social media is truly that you have to leverage the individual relationships from your one to one marketing move leads down the sales pipeline. Meaning, it’s all about cultivating not just an online community of a high quantity of …

October 16, 2012

The 3 L’s of B2B Social Marketing Content: Leads, Leadership & Love

Econsultancy.com just published their first Content Marketing Survey Report which, considering I’m sitting here writing a blog post, hits very close to home here at Argyle Social. Most worker bees in the marketing industry sit with eyes glued to their computers all day, meaning that people are searching for and …

October 10, 2012

The nitty gritty of your B2B social media marketing day-to-day

By now, I think we can all agree that having a social media strategy is important. Any objections? No? Good. When we talk to social media marketers about their strategies, we usually hear several general goals. B2B Marketers want to increase awareness, drive traffic or generate leads with their social …

October 9, 2012

3 things B2B Social Media Marketers should learn from the Presidential #Debate

The first presidential debate flooded Twitter in a way never before experienced in America, changing not only the post-debate conversations, but the way we experience the debate itself in real-time. The aftershocks of the debate, with sound bites, new reports, and the all important fact-checking dominated the Twitterverse for hours …

October 4, 2012

3 stories to tell with your B2B social media presence

Last week, we talked about several ways you can use your social media to connect with customers and prospective customers. One of the principles we laid out was the idea that telling a story on social media is a great way to get your message heard. I know what you’re thinking: …

October 2, 2012

Be Funny or Die. I’m Looking at You, B2B Marketers.

In this Mens Health survey of more than 1,000 women, you know what the #1 Most Desirable Personality Trait was they wanted in a mate? Sense of Humor. So, if most of us are out there looking for a life partner who can make us laugh, why do B2B businesses, who too are …

September 27, 2012

Automation is Not Permission to be Lazy

Automation tools make people’s lives easier, simpler, and faster. Lazier is not on the list, but it’s starting to creep its way in. Last night around 11pm EDT, after working hours for most everyone in the US, I noticed more than one client spitting out a steady stream of links …

September 26, 2012

Customer service on social media: the rules still apply!

Everyone who has worked in customer service knows it’s not always the easiest job. And thanks to social media, things aren’t getting easier. A single unhappy customer has the potential to make or break your customer service reputation. Just ask Publix, the grocery store that recently received major social media …

September 25, 2012

Grammar, Spelling and Twitter (Oh My!)

When I was in the School of Journalism and Mass Communication at UNC Chapel Hill, spelling and grammar played such an important role in everything we wrote and published, that in many classes, turning in a single error resulted in no credit whatsoever. Now, as someone who scours social media …