September 20, 2012

The Single Most Important Piece of Your Marketing Plan You’ve Forgotten

I research small marketing agencies all day long, and I’ve noticed a key marketing tool that seems to have been forgotten by a lot of you: Your own website. I know that claim may sound ridiculous, but I’m here to tell you it’s scary, but true. Many of the websites …

September 17, 2012

Everything That’s Wrong In Social Media

Community management is tough. We have to lurk on the outskirts of existing communities learning vernaculars, rituals, relations, and nuances. We have to turn what we observed into real and practical actions and feed those actions right back into the community we took them from. We sometimes have to endure harsh words …

September 11, 2012

When is it Time to Switch from Free to Paid Social Media Management Tools?

Hi there. I’m Claire. I sit on the fence between Sales and Marketing at Argyle, and one of the things I spend my time doing is talking to folks who are trying out our platform. Most of them are business users who are considering upgrading from one, or a hodgepodge …

September 6, 2012

Simple Concepts: Earned Media

I found this after a google image search, if you have the source please let me know. So, we’re going to focus on the right side of this graph. The first step in your earned media strategy is to listen, an action broken down into three stages: monitor, analyze, target. …

September 5, 2012

The 5 Types of Social Media Strategies

Here’s a wonderful comic by Tom Fishburne, the Marketoonist. I personally am guilty of practicing the first four strategies in search of a quick return. It’s not my fault, I was young and dumb and thought all that mattered was improving my numbers. And each strategy did just that, I …

September 2, 2012

Tracking social marketing practices by industry vertical

Argyle recently kicked off a research project that will analyze the social marketing practices by industry vertical.  We’re starting with B2B verticals (Software, Cloud, Technology) and plan to quickly follow up with data from Education, Non-Profit, and Retail/Commerce.  Look for the fully-baked research later this year. We’re seeking to answer …

August 24, 2012

Mr. Button’s Guide to Community Manager Etiquette

Etiquette presents a confusing notion.  What constitutes “polite conversation” for Lemmy Kilmister is not quite the same as that for Prudence. With this in mind, we humbly present for your consideration Etiquette Guidelines for Community Managers: The Double Post:  posting the same or similar content twice (or more) in quick …

July 31, 2012

The Four Fundamental Metrics that Matter Most in Social Media

This post was written by seasoned social media manager Kyle Del Bonis to kick off the Argyle Best Practices Series. Get more social insights by following Kyle on twitter @KyleDelBonis and Facebook at /kdelbonis. Measure or Move On “You can’t manage what you don’t measure” — Peter Drucker If you’re only …

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July 24, 2012

Thoughts On Altimeter’s Social Media ROI Cookbook

Susan Etlinger and Andrew Jones from Altimeter Group published a thoughtful research piece on how brands measure the revenue impact of social media. I’ve embedded the full report below. Obviously this topic is near and dear to our hearts at Argyle – plus I did a call with Susan as …

July 13, 2012

Fighting the Blogger’s Biggest Foe: Writer’s Block

Hi. My name is Garrett, and I have writer’s block. As a guy whose paycheck (partially) comes from writing, this is kind of scary. I’ve been writing, researching, and talking about marketing so heavily that my brain is just fried on the subject. Knowing this, here are some exercises I’ll be doing …