Hi there. I’m Claire. I sit on the fence between Sales and Marketing at Argyle, and one of the things I spend my time doing is talking to folks who are trying out our platform. Most of them are business users who are considering upgrading from one, or a hodgepodge …

I found this after a google image search, if you have the source please let me know. So, we’re going to focus on the right side of this graph. The first step in your earned media strategy is to listen, an action broken down into three stages: monitor, analyze, target. …

Here’s a wonderful comic by Tom Fishburne, the Marketoonist. I personally am guilty of practicing the first four strategies in search of a quick return. It’s not my fault, I was young and dumb and thought all that mattered was improving my numbers. And each strategy did just that, I …

Argyle recently kicked off a research project that will analyze the social marketing practices by industry vertical.  We’re starting with B2B verticals (Software, Cloud, Technology) and plan to quickly follow up with data from Education, Non-Profit, and Retail/Commerce.  Look for the fully-baked research later this year. We’re seeking to answer …

Etiquette presents a confusing notion.  What constitutes “polite conversation” for Lemmy Kilmister is not quite the same as that for Prudence. With this in mind, we humbly present for your consideration Etiquette Guidelines for Community Managers: The Double Post:  posting the same or similar content twice (or more) in quick …

This post was written by seasoned social media manager Kyle Del Bonis to kick off the Argyle Best Practices Series. Get more social insights by following Kyle on twitter @KyleDelBonis and Facebook at /kdelbonis. Measure or Move On “You can’t manage what you don’t measure” — Peter Drucker If you’re only …

Susan Etlinger and Andrew Jones from Altimeter Group published a thoughtful research piece on how brands measure the revenue impact of social media. I’ve embedded the full report below. Obviously this topic is near and dear to our hearts at Argyle – plus I did a call with Susan as …

Hi. My name is Garrett, and I have writer’s block. As a guy whose paycheck (partially) comes from writing, this is kind of scary. I’ve been writing, researching, and talking about marketing so heavily that my brain is just fried on the subject. Knowing this, here are some exercises I’ll be doing …

I’ve been using Google Reader as a personal procrastination tool for years now, so when the task came up to curate massive amounts of content, I figured GA would be the way to go about it. My google reader was at first a poorly organized collection of random feeds, so …

Time and resources are scarce at most nonprofits, making social media efforts even more important as a way to reach potential advocates for global and local causes. GlobalGiving and TechSoup are two organizations doing just that, and doing it very well. You can find the webinar slides on Slideshare and …