Our goal at Argyle is to make your social media marketing as seamless and powerful as possible, and with these three new updates, we’re doing just that.

New and Improved Post Report—Now with Facebook Insights!

Data-driven marketers are gleaning information from Google Analytics, Facebook Insights, and their trusty Argyle Social reports. We’ve cut out one more step for you by pulling Facebook Insights into Argyle. Now, you can see the reach, viral impressions, people talking about this, as well as like and comments per post. Check out the screen shots below to see the beautiful rendering of Insights data in a clean, pretty Argyle fashion.

Want to know what posts are generating the most buzz on Twitter? The new post report also will help you there, too. It shows interaction metrics for all Twitter posts so you can easily see what posts generated the most conversation. It also presents that conversation history to you in-line so that you can see exactly what responses a particular post generated.

Track Your Social Shares

Social media marketers are forever chasing the answer to the eternal question “How is social moving the needle for my business?”. Argyle Social now helps you answer that question even better with our new social shares feature.

There are two primary types of social activity: things you post, and things other people post about you. Argyle has always done a great job tracking the performance and the impact of things you post. But we’re now also tracking things that other people post about you via the share buttons on your website and blog.

This will give marketers a more holistic view of the value that social media is creating. Every link shared via an Argyle share button will track a share count, as well as the number of clicks and conversions that these shares have generated.

Do you know how much value your advocates are creating for you?

Google+ Integration

In your engage tab, along with keeping up with all the latest conversations about your brand, search terms, and competitors, you can now import the news feed from Google Plus pages. Whether you’re a full G+ convert, slowly trying it out, or just getting started, this new integration will make sure you’re keeping up with chatter on G+.

Every second we can shave off tasks repeated throughout the day gives community managers a little bit more of their scarcest resource: time. Our new feature, Hopper, makes consistent, automated publishing to your social properties easier and more efficient than ever. Find content you want to post, throw it in a hopper and Argyle will publish posts throughout the day according to rules you specify.

We asked Stacey, one of our talented developers, to give you a quick overview.

You call the shots

Hopper allows you to set multiple rules throughout the week, so you can fine-tune your social media posting schedule to maximize engagement. Do you have an office in Sydney and San Francisco? Durham, NC and Durham, England? Set multiple rules on your hopper so you publish seven posts from 9-5 in SF and another seven from 9-5 in Sydney. (If you would like to learn more about timing your social media posts, check out our infographic.)

Create multiple hoppers

Do you manage properties for multiple audiences and market segments? Create multiple hoppers that are tailored to your communities like never before. Think of them as buckets. If you post different content to Facebook, LinkedIn, and Twitter, Hopper allows you to create multiple buckets. But don’t fret; hoppers still play by the same permission-based system you set up initially. That way, only authorized users can post to hoppers that have been approved by the administrator.

One-click bookmarklet

Curating amazing content is hard enough on its own and our one-click bookmarklet makes posting to your properties easier than ever. Use the bookmarklet to “send to Hopper” with one click and you’re done. It really is that simple.

Email alerts

Once your hopper has a nice long queue of posts, it functions as the well-oiled machine we designed it to be. If your hopper reaches the end of its list, it will send you an email letting you know that your hopper is empty. Think of it as the gas light in your car. Time to fill up.

Which tool, when?

The Hopper works great for some tasks whereas scheduled posts may be better for others. Learn how to choose the right social media tool for the job in our just-released white paper.

Sometimes community managers feel like the captain of a ship in a storm—all by themselves at the tiller as the waves roll over the bow. Our new feature, Post Assignment, changes all that.

Post Assignment allows you to integrate your social media strategy across departments. With it, you can loop in teammates, say on the customer service or product design teams, so that your responses are quick, helpful, and meaningful.

Assign Posts

You simply choose the post you want to assign from your waterfall dashboard to notify anyone in your account that a post needs their attention.

Steer the Conversation

Once you’ve assigned the post, you can add a message to explain what action is required.

Track Assignments

That teammate can then hop back into the application and track which messages have been assigned, reassign the post to another user, and view the history of the post.

Community managers shouldn’t go it alone! Connect your efforts seamlessly to the rest of your organization with Post Assignment.

We’ve really done it this time.

Let us introduce you to our new and improved Engage tab. We call it Waterfall. It’s a multi-column tool (à la TweetDeck), but optimized for business use. Highlights include: follow and unfollow people, pop-up alerts, easily view rich posts and track links and campaigns in each of your responses. All in the same easy-to-use Argyle interface you already love.

Will you continue to use multiple social media tools to manage your social presence? Not if we have anything to say about it.

Multi-Column Layout

The new multi-column layout allows you to interact with followers who are engaging with you, listen in on conversations relevant to your brand and pull in your Twitter lists for more monitoring power.

Facebook Searches

Keep up with what people are saying about your brand by searching public profiles. Save your search in a column so you can always be sure to see what’s being talked about.

In-Context Post Metrics

We’ve made it easy to see how each post is contributing to your social media goals. Simply click on the post and you will see the clicks, conversions and value from that post – right in the Engage tab!

You may have noticed that things have been quiet at Argyle for the past few weeks. But all that’s about to change. We’ve been working on something. And it’s big.

New Social Media Insights Dashboard

Have you ever felt like your were drowning in the social stream? We all have. Content creation, content curation, replying to customers and prospects, reporting KPIs for your boss… It’s a mission-critical treadmill that you can’t get off.

Because social media is so time-consuming, it’s important to get your head out of the weeds every once in a while and really evaluate your performance against your goals. We call this semi-regular evaluation your social media review. It’s a little like your yearly physical, but without having to bend over and cough.

Since we know you’re busy, we’ve pulled together the data and done most of the work for you. Our brand new dashboard is a completely new look at your social data. When your account switches over to the new dashboard, you’ll see a screen that looks like this:

This dashboard gives you an overview of four key social media metrics – conversions, clicks, interactions and followers. And you can see how these four numbers change from one period to the next – week to week, month to month, etc.

Once you have a general idea of how things are going, you can dig deeper. Let’s say you’re interested in the amount of traffic your links have been generating. After a quick look at the main dashboard to see your click count, clicks per follower, etc., you can uncover more insight into this data.

You will find the campaigns with the biggest change from the previous time period to the current one. This allows you to see which types of content are performing exceptionally well and which have lost the most ground. Each of the four main metrics on the dashboard break down into these types of actionable insights–they tell what you’re doing right and wrong and how to get the best results possible.

New Social Media Review Whitepaper

Thinking through your social media review can be a daunting task at first. That’s why we put together a shiny new white paper, “How to Do a Social Media Review.” It explains the way Argyle conducts social media reviews and how you can think through the process yourself.

Could you ask for more?

Why, yes. Yes you could.

Data Driven Social Media Webcast with Jason Falls

Join us on Thursday, August 4 at 1 p.m. EST for our webinar “Data Driven Social Media Management”. Argyle CEO Eric Boggs and Jason Falls of Social Media Explorer will be discussing how to use numbers to inform your social strategy.

So, look out for the new dashboard. Read the white paper. Sign up for the webinar. It’s going to be the perfect storm of social media analysis, and we can’t wait.