March 6, 2013

It’s Time to Stop Lying to Yourself — You’re On Social for Business

“We want to build our social presence.” “We engage thought leaders to improve brand resonance.” “We’re keeping an eye on reach, true reach, and potential reach to improve amplification.” I hear statements like this every day. Hell, up until a few months ago I said statements like this every day. These are …

October 30, 2012

Age, Gender and Social Media Strategy: Audience Analytics for B2B

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? If you had this kind of information, how would it change your content strategy, specifically if you’re a 1:1 marketer for a B2B? Pingdom’s 2012 Social network demographics …

October 16, 2012

The 3 L’s of B2B Social Marketing Content: Leads, Leadership & Love

Econsultancy.com just published their first Content Marketing Survey Report which, considering I’m sitting here writing a blog post, hits very close to home here at Argyle Social. Most worker bees in the marketing industry sit with eyes glued to their computers all day, meaning that people are searching for and …

October 9, 2012

3 things B2B Social Media Marketers should learn from the Presidential #Debate

The first presidential debate flooded Twitter in a way never before experienced in America, changing not only the post-debate conversations, but the way we experience the debate itself in real-time. The aftershocks of the debate, with sound bites, new reports, and the all important fact-checking dominated the Twitterverse for hours …

October 3, 2012

Social Media Virality: Why Do People Retweet?

This post is a preview of some of the content in tomorrow’s webinar, Virality: How to Catch It, with special guests Jay Baer and Tom Webster. Sign up now! Want to get more retweets? We’ve found the key: Start tweeting about sports. In a recent study I conducted on the …

September 12, 2012

Raising an eyebrow at social influence scores

“How do I know if my social media strategy is working?” As an Account Manager at Argyle, I hear this question from the customers I work all the time. And it’s an good one. Many of those marketers reasonably assume a good route to understanding this question is to see …

September 2, 2012

Tracking social marketing practices by industry vertical

Argyle recently kicked off a research project that will analyze the social marketing practices by industry vertical.  We’re starting with B2B verticals (Software, Cloud, Technology) and plan to quickly follow up with data from Education, Non-Profit, and Retail/Commerce.  Look for the fully-baked research later this year. We’re seeking to answer …

July 30, 2012

Argylers: Your Most Valuable Least Visible Metric

Uh-oh. A red chart. I hate seeing red charts. Why can’t my dashboard always be green? Turns out, this red chart isn’t that bad. We’ve been changing up our social strategy here at Argyle by publishing higher quality and lower quantity to social. The first of the bottom numbers says …

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July 24, 2012

Thoughts On Altimeter’s Social Media ROI Cookbook

Susan Etlinger and Andrew Jones from Altimeter Group published a thoughtful research piece on how brands measure the revenue impact of social media. I’ve embedded the full report below. Obviously this topic is near and dear to our hearts at Argyle – plus I did a call with Susan as …

June 14, 2012

Social Media Stat of the Week: 47% of B2B Companies Ignore Social Mentions

Katie Morse from Billboard joins us for Social Pros #20. Katie is the ultimate multitasking Social Marketing Manager at Billboard, where she handles Top 10 chart geeks, business readers, and the unbridled energy of the Beliebers. She has some fascinating insight into what works, how to segment audiences, and how …