June 5, 2012

Move Mountains with Social Data

We announced our new Social Signals API this morning.  You can read the Social Signals press release here.  We’ve been cranking away at this for the past couple months, so we’re excited to share it with the world. The Social Signals API represents the beginning of a new era for …

April 23, 2012

Sharing Seamlessly With Argyle

Our goal at Argyle is to make your social media marketing as seamless and powerful as possible, and with these three new updates, we’re doing just that. New and Improved Post Report—Now with Facebook Insights! Data-driven marketers are gleaning information from Google Analytics, Facebook Insights, and their trusty Argyle Social …

April 18, 2012

Facebook Releases Real-Time Insights, For Real

Starting today, real-time insights will include Likes, People Talking About This, and all post metrics. These insights will be updated every 5 to 10 minutes, which is a significant improvement over the previous lagging insights many brands lamented. Previously, many people had noticed insights delayed an average of 48 hours, …

April 11, 2012

Conversions Gone Wild, Spring Break Edition

Experian just published The 2012 Digital Marketer: Benchmark and Trend Report. The original report is 153 pages and chock full of insightful data about email, mobile, social, and search marketing. It’s definitely worth a read. My favorite section surfaces some fascinating insights on the performance of social visitors to corporate …

February 23, 2012

Social Commerce: Fact or Fiction? [infographic]

Everyone agrees — social commerce is the next big ecommerce revolution. But it’s certainly not happening overnight. Check out our infographic, below, to see how retailers and customers are adapting to the changing landscape. As always, feel free to embed on your own site. :) How do you think this …

February 16, 2012

Social Media Stat of the Week – 55% “Uncomfortable” With Social Commerce

The latest episode of the Social Pros Podcast drops today, featuring Justin Levy from Citrix, our bespectacled leader Jay Baer from Convince & Convert, and yours truly from everyone’s favorite data-driven social media marketing software provider. For this week’s Social Media Stat of the Week, we discussed the findings from …

February 9, 2012

Social Media Stat of the Week – 91% of the IR 500 Uses Free/Cheap SMMS

Argyle is very happy to sponsor and co-produce the brand new Social Pros Podcast with our friend Jay Baer. The purpose of the podcast is to shine the light on real people doing real work in social media. As a part of the program, Jay and I discuss the “Social …

February 6, 2012

Measure Clicks per Follower. Do It.

I love clicks per follower (CPF) as a metric. I’ve advocated for it in the past, but after spending last week doing a bunch of research for a post I wrote for Social Media Explorer, I feel compelled to re-argue my case. A brief refresher on CPF: If your tweet …

November 30, 2011

Google Analytics and the Community Manager

Community managers we speak with often have trouble differentiating between what Google Analytics measures versus what Argyle Social measures. That’s more than understandable, as there is definitely some overlap between the data that both products give you. Even so, social analytics tools and web analytics tools measure fundamentally different things. …

October 27, 2011

Social Timing Insights Infographic

To every social media marketer who has ever wanted to answer the question “What is the best time to tweet?” this post is for you. Check out our infographic, below, and stay tuned: we’ll post a link to the full webinar with Jay Baer of Convince & Convert in the …