“We want to build our social presence.” “We engage thought leaders to improve brand resonance.” “We’re keeping an eye on reach, true reach, and potential reach to improve amplification.” I hear statements like this every day. Hell, up until a few months ago I said statements like this every day. These are …

Pop quiz! Ready? Question: Who is your best customer?  That ideal person that you’re trying to target with your B2B social media marketing? When you stop to think about it, you probably have a pretty good idea of who those people are. Their age, values, habits. The ways they’re likely …

Last week we talked about a recent survey of B2B customers that showed just how prominent social media is becoming in the B2B sales process. Buyers were clear that social media is playing an ever-growing part in how they choose to purchase one product over another. But do B2B marketers …

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? If you had this kind of information, how would it change your content strategy, specifically if you’re a 1:1 marketer for a B2B? Pingdom’s 2012 Social network demographics …

Last week Garrett talked about the one, undeniable truth of B2B social media is truly that you have to leverage the individual relationships from your one to one marketing move leads down the sales pipeline. Meaning, it’s all about cultivating not just an online community of a high quantity of …

Econsultancy.com just published their first Content Marketing Survey Report which, considering I’m sitting here writing a blog post, hits very close to home here at Argyle Social. Most worker bees in the marketing industry sit with eyes glued to their computers all day, meaning that people are searching for and …

By now, I think we can all agree that having a social media strategy is important. Any objections? No? Good. When we talk to social media marketers about their strategies, we usually hear several general goals. B2B Marketers want to increase awareness, drive traffic or generate leads with their social …

The first presidential debate flooded Twitter in a way never before experienced in America, changing not only the post-debate conversations, but the way we experience the debate itself in real-time. The aftershocks of the debate, with sound bites, new reports, and the all important fact-checking dominated the Twitterverse for hours …

This post is a preview of some of the content in tomorrow’s webinar, Virality: How to Catch It, with special guests Jay Baer and Tom Webster. Sign up now! Want to get more retweets? We’ve found the key: Start tweeting about sports. In a recent study I conducted on the …

In this Mens Health survey of more than 1,000 women, you know what the #1 Most Desirable Personality Trait was they wanted in a mate? Sense of Humor. So, if most of us are out there looking for a life partner who can make us laugh, why do B2B businesses, who too are …