March 6, 2013

It’s Time to Stop Lying to Yourself — You’re On Social for Business

“We want to build our social presence.” “We engage thought leaders to improve brand resonance.” “We’re keeping an eye on reach, true reach, and potential reach to improve amplification.” I hear statements like this every day. Hell, up until a few months ago I said statements like this every day. These are …

November 12, 2012

Keep your buyer persona in mind with B2B social media marketing!

Pop quiz! Ready? Question: Who is your best customer?  That ideal person that you’re trying to target with your B2B social media marketing? When you stop to think about it, you probably have a pretty good idea of who those people are. Their age, values, habits. The ways they’re likely …

October 31, 2012

Are B2B marketers using the right social channels?

Last week we talked about a recent survey of B2B customers that showed just how prominent social media is becoming in the B2B sales process. Buyers were clear that social media is playing an ever-growing part in how they choose to purchase one product over another. But do B2B marketers …

October 30, 2012

Age, Gender and Social Media Strategy: Audience Analytics for B2B

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? If you had this kind of information, how would it change your content strategy, specifically if you’re a 1:1 marketer for a B2B? Pingdom’s 2012 Social network demographics …

October 23, 2012

B2B Social Media Marketers: Your New Job Description

Last week Garrett talked about the one, undeniable truth of B2B social media is truly that you have to leverage the individual relationships from your one to one marketing move leads down the sales pipeline. Meaning, it’s all about cultivating not just an online community of a high quantity of …

October 16, 2012

The 3 L’s of B2B Social Marketing Content: Leads, Leadership & Love

Econsultancy.com just published their first Content Marketing Survey Report which, considering I’m sitting here writing a blog post, hits very close to home here at Argyle Social. Most worker bees in the marketing industry sit with eyes glued to their computers all day, meaning that people are searching for and …

October 10, 2012

The nitty gritty of your B2B social media marketing day-to-day

By now, I think we can all agree that having a social media strategy is important. Any objections? No? Good. When we talk to social media marketers about their strategies, we usually hear several general goals. B2B Marketers want to increase awareness, drive traffic or generate leads with their social …

October 9, 2012

3 things B2B Social Media Marketers should learn from the Presidential #Debate

The first presidential debate flooded Twitter in a way never before experienced in America, changing not only the post-debate conversations, but the way we experience the debate itself in real-time. The aftershocks of the debate, with sound bites, new reports, and the all important fact-checking dominated the Twitterverse for hours …

October 3, 2012

Social Media Virality: Why Do People Retweet?

This post is a preview of some of the content in tomorrow’s webinar, Virality: How to Catch It, with special guests Jay Baer and Tom Webster. Sign up now! Want to get more retweets? We’ve found the key: Start tweeting about sports. In a recent study I conducted on the …

October 2, 2012

Be Funny or Die. I’m Looking at You, B2B Marketers.

In this Mens Health survey of more than 1,000 women, you know what the #1 Most Desirable Personality Trait was they wanted in a mate? Sense of Humor. So, if most of us are out there looking for a life partner who can make us laugh, why do B2B businesses, who too are …