September 26, 2012

Customer service on social media: the rules still apply!

Everyone who has worked in customer service knows it’s not always the easiest job. And thanks to social media, things aren’t getting easier. A single unhappy customer has the potential to make or break your customer service reputation. Just ask Publix, the grocery store that recently received major social media …

September 25, 2012

Grammar, Spelling and Twitter (Oh My!)

When I was in the School of Journalism and Mass Communication at UNC Chapel Hill, spelling and grammar played such an important role in everything we wrote and published, that in many classes, turning in a single error resulted in no credit whatsoever. Now, as someone who scours social media …

September 24, 2012

The Analyst and the Community Manager: A Fable

An analyst was boasting to a community manager of his clever devices for managing his audience. “I have a whole bag of tricks,” he said, “which contain hundreds of ways of managing my audience.” “I have only one,” said the Community Manager. “But I can generally manage with that.” Just …

September 20, 2012

The Single Most Important Piece of Your Marketing Plan You’ve Forgotten

I research small marketing agencies all day long, and I’ve noticed a key marketing tool that seems to have been forgotten by a lot of you: Your own website. I know that claim may sound ridiculous, but I’m here to tell you it’s scary, but true. Many of the websites …

September 18, 2012

Twitter announces profile header photos

Twitter announced this morning changes to user profiles, placing a higher emphasis on photos and visual branding. How would we describe them? Well…basically…they’re Facebook profile pictures. But for Twitter. Snarkiness aside, what does that mean exactly? Well, your new header photo will be wide (2:1 aspect ratio), and synced across web and mobile …

September 17, 2012

Everything That’s Wrong In Social Media

Community management is tough. We have to lurk on the outskirts of existing communities learning vernaculars, rituals, relations, and nuances. We have to turn what we observed into real and practical actions and feed those actions right back into the community we took them from. We sometimes have to endure harsh words …

September 12, 2012

Raising an eyebrow at social influence scores

“How do I know if my social media strategy is working?” As an Account Manager at Argyle, I hear this question from the customers I work all the time. And it’s an good one. Many of those marketers reasonably assume a good route to understanding this question is to see …

September 11, 2012

When is it Time to Switch from Free to Paid Social Media Management Tools?

Hi there. I’m Claire. I sit on the fence between Sales and Marketing at Argyle, and one of the things I spend my time doing is talking to folks who are trying out our platform. Most of them are business users who are considering upgrading from one, or a hodgepodge …

September 7, 2012

How will the Twitter API changes impact SMM developers?

There has been quite a bit of discussion over the past several regarding Twitter’s recent API announcements, so I thought I would chime in with some quick thoughts on how the changes affect Argyle and other SMMs. I shared some of these thoughts in a recent episode of the Social …

September 6, 2012

Simple Concepts: Earned Media

I found this after a google image search, if you have the source please let me know. So, we’re going to focus on the right side of this graph. The first step in your earned media strategy is to listen, an action broken down into three stages: monitor, analyze, target. …