June 14, 2012

Social Media Stat of the Week: 47% of B2B Companies Ignore Social Mentions

Katie Morse from Billboard joins us for Social Pros #20. Katie is the ultimate multitasking Social Marketing Manager at Billboard, where she handles Top 10 chart geeks, business readers, and the unbridled energy of the Beliebers. She has some fascinating insight into what works, how to segment audiences, and how …

April 19, 2012

Social Pros: Facebook’s Q1 Advertising Cost Data

Derek Halpern joins us for Social Pros #12. Derek runs the show at Social Triggers – a blog all about using human psychology to drive online behavior. For the stat of the week, we took a close look at some Q1 data from Facebook. The data comes from TBG Digital, …

April 12, 2012

Social Pros: Does Social Volume Mitigate Negative Word of Mouth?

Social Pros #11 goes live today, featuring the always enjoyable Vanessa Sain-Dieguez, Social Media Director at Hilton Worldwide. The Social Media Stat of the Week comes courtesy of customer feedback management firm CFI Group, which conducts an annual Call Center Satisfaction Index. The full-report is $500 and I’m a cheapskate, …

April 5, 2012

Social Media Stat of the Week: 81% Believe That CEOs Should Socialize

Social Pros #10 releases today, featuring Lauren Teague, Social Media & Fan Outreach Coordinator for the PGA Tour. Fun Fact: Lauren made the connection between me and LoudMouth Golf, which resulted in my fantastic collection of Argyle pants. Listen to the episode for the full story… This week’s Social Media …

March 29, 2012

Social Media Stat of the Week: Driving B2B Leads Via Social Media

Social Pros #9 drops today, featuring the very smart and very talented Christoper Penn, Director of Marketing at email marketing company WhatCounts and proprietor of Awaken Your Superhero blog. Chris is the only person I know that can weave social media marketing, ninjutsu, and Bureau of Labor Statistics into the …

March 22, 2012

Social Media Stat of the Week: The Facebook Insights Carousel

Social Pros Episode #8 goes live today. In this episode, Jay and I host Ian Greenleigh, Manager, Content and Social Strategy at BazaarVoice. The Social Media Stat of the Week isn’t a single number, but instead the swirling data points that collectively make up Facebook Insights. Over the past few …

March 15, 2012

Social Media Stat of the Week – Does Pinterest Really Drive More Traffic Than Google Plus?

Lucky Episode #7 of the Social Pros Podcast launched today, featuring Cindy Kim – the Director of Marketing and Social Media at supply chain software maker JDA Software. Jay and I recorded the episode live in rainy Austin, TX in the midst of the annual SXSW interactive marketing nerd gathering. …

February 23, 2012

Social Media Stat of the Week: 60% of B2B Buying Process is Over Before the First Sales Touch

Social Pros Podcast Episode #4 (A New Hope) hits the streets today, featuring Lauren Fernandez from Landry’s Inc. (Morton’s Steakhouse, McCormick & Schmick’s, etc.), our bedazzled leader Jay Baer from Convince & Convert, and yours truly. For this week’s Social Media Stat of the Week, we discussed the results of …

February 16, 2012

Social Media Stat of the Week – 55% “Uncomfortable” With Social Commerce

The latest episode of the Social Pros Podcast drops today, featuring Justin Levy from Citrix, our bespectacled leader Jay Baer from Convince & Convert, and yours truly from everyone’s favorite data-driven social media marketing software provider. For this week’s Social Media Stat of the Week, we discussed the findings from …

February 9, 2012

Social Media Stat of the Week – 91% of the IR 500 Uses Free/Cheap SMMS

Argyle is very happy to sponsor and co-produce the brand new Social Pros Podcast with our friend Jay Baer. The purpose of the podcast is to shine the light on real people doing real work in social media. As a part of the program, Jay and I discuss the “Social …