An analyst was boasting to a community manager of his clever devices for managing his audience. “I have a whole bag of tricks,” he said, “which contain hundreds of ways of managing my audience.” “I have only one,” said the Community Manager. “But I can generally manage with that.” Just …

This post is the first in a series that will explore social business though story telling. Stories allow readers to place themselves in the shoes of the protagonist and gain experience though empathy. Put down the report, set aside excel, and gather ’round the fire. I’d like to introduce you …