March 7, 2013

Starting a Community: Growing Reputation

This is a chapter of ‘How to Become a Social Star’. Click the link to download the paper in full, or keep an eye on the blog for more. Speak to your community. Speak in your community. Go where they go and do what they do. Don’t be afraid to …

February 28, 2013

Starting a Community: Finding Folks Who Care

This is a chapter of ‘How to Become a Social Star’. Click the link to download the paper in full, or keep an eye on the blog for more. Talk to the first person who talks to you on social. It doesn’t have to be anything serious. Just drop a …

February 21, 2013

Starting a Community: Creating Actionable Content

This is a chapter of ‘How to Become a Social Star’. Click the link to download the paper in full, or keep an eye on the blog for more. You want people to do something. You want them to go out of their way to perform some action so that …

February 14, 2013

Starting a Community: Setting Valuable Goals

This is a chapter of ‘How to Become a Social Star’. Click the link to download the paper in full, or keep an eye on the blog for more. Don’t set a goal for social media. Set a goal for your business. That’s why you’re on social media — online …

February 7, 2013

Starting a Community: Finding Your Ideal Client

This is the first chapter of ‘How to Become a Social Star’. Click the link to download the paper in full, or keep an eye on the blog for more. Chances are, you’re not starting from scratch. Chances are, your company has at least one client, one follower, or one …

January 31, 2013

Starting a Community From Scratch

This is the first chapter of ‘How to Become a Social Star’. Click the link to download the paper in full, or keep an eye on the blog for more. If you’re just getting started in social media there’s one thing you should know: no one is listening to you …

October 2, 2012

Be Funny or Die. I’m Looking at You, B2B Marketers.

In this Mens Health survey of more than 1,000 women, you know what the #1 Most Desirable Personality Trait was they wanted in a mate? Sense of Humor. So, if most of us are out there looking for a life partner who can make us laugh, why do B2B businesses, who too are …