Bring it in for a hug, Social. Most social media teams aren’t fully connected with marketing teams – and that’s a tragic state of affairs. While they are providing an important service and creating value for customers, they aren’t necessarily moving in sync with the goals of the rest of …

I’m asking you two questions here: Question 1: If a lead who stopped interaction with your company over six months ago were to retweet, reply, favorite, like, or otherwise interact with your brand, would you consider them active and try to reach out? Question 2: Do you have a process …

If you’re feeling bold, tell me why or why not in the comments.

Want to start a conversation on a social network? Here are the rules of engagement. (Maybe guidelines of engagement.) Open with a short self-contained question. In any post, put the most important information first. If you’re trying to start a conversation, put the conversation starter first. Explain your motives. In …

Imagine going to a party, setting up a projector, and demanding everyone stop what they’re doing to look at your slides. This is an analogy for many marketers on social media. If you’re one of these marketers, don’t be ashamed. I get why you do it. We’ve all read the …

If you message me on LinkedIn you probably want something. There’s nothing wrong with wanting something, but there is a problem tiptoeing around your intentions. If you want to ask something of me, or any other busy person, the best method is to just come right out and say it. Here’s …

Yesterday I got a little passive aggressive towards a specific type of B2B social media marketer in the form of a meme. After writing that article, I took a moment to see what it was like to practice what I preach, and the results were surprising. The breaking point My …

Seriously, just linking to your blog and not even stating why it’s relevant is a huge pain. Please stop. Sincerely, Everyone

The fine folks over at MyCMGR have put together a list of 30 must-read books for the aspiring community manager. Turns out, the list is full of great books for anyone in the modern age of marketing. I personally recommend “Made to Stick”, one of my all time favorites and a …

The goal of this post is to bring attention to common conversational tactics in order to help community managers connect more efficiently. In science, there are no authorities. At most, there are experts. -Carl Sagan In 1996, Carl Sagan go fed up with people falling for fallacies and published a …