If you message me on LinkedIn you probably want something. There’s nothing wrong with wanting something, but there is a problem tiptoeing around your intentions. If you want to ask something of me, or any other busy person, the best method is to just come right out and say it. Here’s …

Yesterday I got a little passive aggressive towards a specific type of B2B social media marketer in the form of a meme. After writing that article, I took a moment to see what it was like to practice what I preach, and the results were surprising. The breaking point My …

Seriously, just linking to your blog and not even stating why it’s relevant is a huge pain. Please stop. Sincerely, Everyone

The fine folks over at MyCMGR have put together a list of 30 must-read books for the aspiring community manager. Turns out, the list is full of great books for anyone in the modern age of marketing. I personally recommend “Made to Stick”, one of my all time favorites and a …

The goal of this post is to bring attention to common conversational tactics in order to help community managers connect more efficiently. In science, there are no authorities. At most, there are experts. -Carl Sagan In 1996, Carl Sagan go fed up with people falling for fallacies and published a …

The goal of this post is to bring attention to common conversational tactics in order to help community managers connect more efficiently. What are Weasel Words? You’ll see Weasel Words in blog posts, webinars, white papers, and most other authoritative content. I just used one, actually — “and most other” …

The goal of this article is to bring attention to common conversational tactics in order to help community managers connect more efficiently. What is a “Thought Terminating Cliché”? A thought terminating cliche (TTC) is a commonly used phrase, sometimes passing as folk wisdom, used to quell cognitive dissonance. The phrase …

What’s Digestible Content? Digeastable content is content created for easy consumption. Think about giving a young child a hotdog, you often cut the hotdog into smaller pieces in order to make it easier for the kid to consume. Creating digestible content works in much the same way. How Do I …

The Study A group of researchers have been studying the effects of positive and negative reader comments on the reception of news articles. In the study a fictitious article on a new technology was given two separate sets of comments, both sets of comments were similar in content but one set was written using …

But first, a story Imagine a man goes to Home Depot. First he visits the lumber section, picking hundreds of dollars worth of boards and paneling. Next he moves to the tools section, buying the basics like a hammer and pliers, but also grabbing the big stuff, like table saws and automated lathes. Finally, he …