May 23, 2013

If an inactive lead retweets your company, are they still inactive?

I’ve been thinking a lot about marketing automation and it’s gotten me wondering If an inactive lead retweets your company, are they still inactive? To clarify, I’m asking you two questions here: Question 1: If a lead who stopped interaction with your company over six months ago were to retweet, …

Here's a sample of the new Cards.
May 22, 2013

What Twitter Lead Gen Cards Mean for You

Today Twitter launched Lead Generation Cards — a feature that allows you to embed simple signup forms into your tweets. Twitter Cards were launched last summer as a way for users to have a richer, more immersive experience on twitter, Lead Gen Cards are simply a (welcomed) extension to that service. The …


The value of the living, breathing human — a lesson for the social B2B

We marketers love automation. It makes our life easier, our reach greater, and our message louder. It’s fun, fast, and efficient, but like all things automation has a time and a place. When marketers are first introduced to the power of automation they often get a little automation crazy. I …

May 17, 2013

I’ve done it, I’ve uncovered the secret to social media — and I’d like to share it with you.

It wasn’t easy, I’ll tell you that much right off the bat. I toiled with the idea for years, sifting through countless webinars and white papers in search of the ultimate answer. But now, after almost a decade of searching I feel confidant that I’ve finally acquired the holy grail …

May 15, 2013

The future of the internet is in editing – Opinion

It’s easy to focus on a particular kind of editing — the kind handed down by the grey suited g-men which covers our content with big black bars. But there’s another kind of editing that’s often over looked, the kind handed down by ink stained copywriters which covers our content with …

What not to do
May 14, 2013

This social media meltdown is a modern cautionary tale

It’s easy to read about best practices, nod your head in agreement, and then move on. But the fine folks Amy’s Baking Company are in the middle of writing a modern cautionary tale that shows just how important keeping control of your social self really is. Long story short, Amy’s …

My Screen at a Glance

Practical Social Media Monitoring [Best Practice]

After reading some recent info on how other people monitor social media I figured I’d give a quick overview on the best practices I employ when keeping tabs on our social media. This is a bit of a mix of best practice and practical advice. I don’t have much time …

May 10, 2013

Sandboxes and Gardens — A tale of two communities

Sandboxes are fun to play in If you’re in a sandbox you’re going to make two things: fun and a mess. In a sandbox, interested parties can play and experiment ’til their heart’s content. Sandboxes are great for cutting edge or brand new communities. While gardens produce results Gardeners manage …

May 9, 2013

Investing your time – A helpful chart for marketers

It would be nice to live in the center The center is where the actions we perform have known value and we can measure their volume or outcome. Answering support tickets is a known way to keep customers happy and we can measure performance through things like response rate. Knowing …

May 8, 2013

There are two kinds of social and focusing on the wrong one can kill your brand

There’s Theoretical Social, Theoretical social is a product of the people with a clear view of the cutting edge of social. They are able to see the trends of social media and write about what’s going to happen next. and there’s Practical Social. Practical social is the product of the …