WhatCounts

WhatCounts

WhatCounts uses Argyle Social to tie revenue to specific posts on their social properties and tune content accordingly.

"After using Argyle for six months, we are generating hundreds of new leads and several new sales every month from our social media marketing efforts. There is simply no other tool on the market that will help you measure that."

DJ Waldow, Director of Community See how Argyle can help you

Problem

WhatCounts used to report social media in followers and interactions, but they needed something more quantifiable and tied directly to business outcomes. "I had experimented with every tool out there," said Director of Community, DJ Waldow. "We needed something that reported social media in metrics that mattered to us."

Strategy & Execution

WhatCounts turned to Argyle. They now use Argyle to track content and posts by campaign. "We've been using social media as a marketing channel since day one, but Argyle helps me prove that the time I’m spending on social media is paying off in actual dollars," said Waldow. "Not only can I show total revenue generated, I can tie these dollars to specific posts on my social properties and tune my content accordingly."

Results

"After using Argyle for six months, we are generating hundreds of new leads and several new sales every month from our social media marketing efforts," said Waldow. "There is simply no other tool on the market that will help you do that."