Analyze the relationship of social engagement to Closed/Won opportunities

Categorize Content to determine effectiveness

Organize social campaigns the same way you organize email marketing campaigns to help organize outreach and reporting, giving you better insight into the content you're creating.

Analyze the relationship of social engagement to Closed/Won opportunities

Connect your social efforts to your sales efforts to follow a customer's actions from their first retweet to the day they close, giving you the ability to see which social activities have real business results.

Design better marketing campaigns by fully incorporating social data

A complete picture of your past efforts will better inform your future efforts. By pulling social data into your marketing mix, you'll be better able to experiment with new ideas and data.