Serious social strategies without all that tree-hugging, hippie dippy stuff.

Are you tired of being accountable for vanity metrics in social media? Do you want to drive real business outcomes through social networks?

Join Jason Falls, author of No Bullshit Social Media, and Eric Boggs, CEO of Argyle Social, as they talk about real ways to cut through the BS and move forward. Plan on learning:

• Why so-called purists are wrong.
• How Facebook has transformed local businesses, and most importantly….
• How Jason and Eric first met.