Integrate social media into your sales & marketing, product, and customer service teams.

Social isn’t something you do, it’s something you are. No one knows that better than Maria Ogneva, Head of Community at Yammer, and Justin Levy, Head of Social Media at Citrix. By integrating social deeply into their businesses, they have been able to:

• Improve service quality and reduce cost of service
• Drive leads and sales via social and
• Build better products as a result of customer feedback gathered from social media

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