The Right Metrics at Your Fingertips

Most social media marketers grab data wherever they can. Follower counts from Twitter, fan counts from Facebook, engagement tracking from URL shorteners, and conversion metrics from web analytics. No more! We give you all the data you need right at your fingertips. Just imagine how many spreadsheets you can throw away...

Measure What Matters

Stop relying on vanity metrics to prove the value of your social media marketing — measure your full sales funnel, from brand awareness all the way through to revenue. Whatever business you're in, Argyle tracks the social media metrics that matter to your business: audience size, clicks, interactions (likes, comments, retweets, and mentions), and conversions.

The Best Social Media Marketing Dashboard You'll Ever Use

If you want to understand the different levers of your social sales funnel, our dashboard has all the answers you need. See trends in critical stats like fans, followers, clicks, interactions, and conversions and take a look at critical ratios that get to the heart of your performance. If you got more clicks last month, was it from more frequent posting or higher quality content? We interpret the results for you and give you in-context qualitative interpretation of your numbers. Want to know more about our metrics? Read the white paper.

Measure Results in Real Time

You need to be able to measure results as they happen. Whether one of your campaigns is exceeding your wildest expectations or your customers are tweeting about your website being down, you need to know right away. Every number you see in Argyle is up-to-the minute so that you can respond with confidence.

Social Campaign Measurement

You're not just "chatting" on social media — you're marketing. Marketing starts by setting goals, executing campaigns to achieve those goals, and then measuring your success. Within Argyle, every post you write is tied to a campaign, and we produce campaign reports for you on your progress. Just one more way we help you create order amid the chaos.

Easy Data Exports

We make it easy for you to get to your data. If you want to slice and dice your data on your own, just view any one of our reports and with a single click of a button you'll have it open in Excel. We'll even throw in column headings for free.